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  Frequently Asked Questions  

What have other potential business owners said about the SOF Franchise Training Program?
Below are the top statements our office hears from those who have yet to enrol in this one-of-a-kind program (left column), and those who have recently completed the program (right column).

Before Training and Success After Training and Having Success
There is no way I can make $500+ per hour as a fitness trainer. It works just like you said. It's incredible!
I think I may know how to do this on my own. I'm so glad I followed your plan. I would have made huge mistakes!
I was in the military. It's the same thing. Your program is so different and more comprehensive than I thought!
I don't want to work 12 hours a day, like most small business owners! I'm working less and making 3 times as much per month.

How much money will I earn operating a Soldiers of Fitness Location?
This will vary depending on the population density in your city. On average, you could expect to earn $10,000 per month. It can take up to three to four months after your training to reach this level. We understand that this may be hard to comprehend, but when you see how the training, business system, marketing and mentoring program work, it will all make sense.

Why can't I just do this on my own?
Well, 90% of all new ventures fail! Soldiers of Fitness LTD has been in business for 4 years and we have a proven track record for improving each of our graduate’s lives. If you can answer all of these questions COMPLETELY and CORRECTLY, then you can try it alone.
  • How do I safely train groups in an outdoor setting?
  • Where and how do I advertise?
  • What techniques do I use?
  • How do I get the media to work for me as you guys have?
  • How do you teach a "Soldiers of Fitness" type of program?
  • How do I train varied ability levels so it is safe and everyone has a great workout?
  • How do I market myself?
  • How and where do I secure a location, and do I have to pay?
  • What tools and techniques are needed?
  • How can I start this business with a minimal of capital and equipment?
  • What type of advertising is best for a Soldiers of Fitness location?
  • How do I overcome customer objections?
  • What sales techniques do I use to "close the deal"?
  • What is the right professional image as SOF instructor?
  • How do I maximize my already unique identity?
  • What evaluation process is needed for each new client?
  • How do I give incentives so the clients will return?
  • What kind of sports nutrition program do I use?
  • How do I manage this fitness business?
  • How do I turn an outdoor environment into a gym?
  • What evaluation & business forms do I need?
  • Who will insure me?
  • How do I make a living at this?
  • How do I make a safe and effective obstacle course?
  • How do I keep the course challenging and different each and every day?
  • How do I retain long term costumers?
  • Where can I teach such a program?
  • How do I get the correct fitness certification?
  • Who is my target market?
  • What times work best for the classes?
  • Who can I turn to when I have a question?
  • How do I control the market in my area?
  • Will I be attached to your, already successful website?
  • Where do I begin with marketing?
  • How do I align myself with allied health professionals?
  • What add-on items work best to improve revenues?
  • How and where do I get my official SOF merchandise?

If you cannot answer all of these questions, then allow us to guide you into a very SUCCESSFUL and LUCRATIVE fitness career, which will put your military background to work for you. We will help you to be more efficient in order to maximize your profit in the shortest amount of time.

Where does the training take place?
The Franchise Training Program is an extensive 4 week training program which takes place in Edmonton, Alberta, at our head office, as well as hands on training during a current Soldiers of Fitness Course! After you have completed this program you will have the confidence and skills necessary to run an SOF location of your own.

How much does this business cost?
» Please go to our pricing page

What do I need to get started?
Contact Colin or Karth to begin your application process. Don’t be worried if you don’t possess a current Provincial trainer certification, because we can help you get certified. You must also have a valid CPR/first aid certificate and be physically active yourself. These are the MINIMUM requirements.
 
Why should I invest in my own SOF location?
When you buy into a Soldiers of Fitness Business, you are buying NAME RECOGNITION in the unique field of Boot Camp fitness training. Become part of a nation wide organization that holds teamwork as its key element. We will do everything in our power to ensure that your business succeeds. (If you succeed, we succeed) This is an exciting way to be a fitness professional, and obtain high income levels (usually within 90 days after your training).There is no better way to put your fitness knowledge to work, and earn this much money while having so much fun. There is no reason to work all day when you can make all of your income in just 3 hours a day.

Who can do this and what are the prerequisites?
Motivated individuals with a certificate or degree in fitness is ideal, however not necessary. You do not need to own a gym or a building to be a success!

What is a suitable SOF location?
We work to ensure that each location is far enough away from the next so that each location will prosper. All new locations must be approved and authorized by SOF Corporate, and is dependant on population density and distance from already established locations. This is done for everyone's benefit. We reserve the right to alter this approximated area.

What are my other costs associated with this Business?
You don't need expensive equipment. You don't need a fitness facility. Everything you will need to know about advertising, marketing, and equipment costs will be covered in your Franchise Training Program.

What do I get from SOF?
The bulk of your training occurs during the 4 week Franchise Training Program (FTP). During this program you will receive the instruction and the tools to be your own SOF Business owner. You will get step by step help and guidance as we teach you our business model. We will teach you our tried and tested exercises and routines on an actual SOF course, and teach you to apply them to a wide range of fitness levels. As well you will have the opportunity to actually teach and design fitness classes under our supervision. You will also receive one week on location training/assistance in order to further facilitate the success of your location. On top of that at the end of that week we will leave with you a detailed 3 month training manual, specific to your location, to help put your mind at ease. You will become an exclusive SOF apparel and merchandise retailer, which will become another source of revenue for you. You will have the marketing and advertising backing of a reputable national company. In short you will receive every tool we have to help you be successful in your venture.

Have you been in any regional or national media?
Yes we have. Below is just a small list of the media attention we have generated over the last 4 years. We believe it speaks volumes for the credibility and success of our program.

The Edmonton Journal
The Edmonton Sun
The Calgary Sun
The Calgary Herald
Your Health Magazine
The Examiner
Western Sentinel
Women’s Health
The Ottawa Citizen
City TV Edmonton/ Calgary/ Ottawa
CTV Edmonton/ Calgary /Vancouver/ Ottawa
Shaw TV Edmonton / Calgary
CBC National News
Global Calgary, Ottawa
92.5 Joe FM Edmonton
91.7 The Bounce FM
94.1 The Beat Vancouver
98.5 Vibe FM Calgary
HOT 89.9 Ottawa

 
 
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